Evaluation Blog

http://sianfieldsa2evaluation.blogspot.co.uk/

This link will take you to my evaluation blog.

Finished Back Cover

Using lots of audience feedback, this is my finished product for the digipak back cover. I have decided to use white text because I think it is complimented by the white in my artist’s top. I think that the border gives a window effect, as if the viewer is looking into her life. However the fact that the border isn’t completely opaque reduces this ‘barrier’ between the artist and viewer. I added the barcode, logos and text on the right to give the back cover a more porfessional look.

Finished Disk



This is my completed album disk. I am really happy with how the image looks and how well it works weighted to one side. While it is somewhat unusual for the artist’s face to be on the disk, it is not entirely rare and I think that this works effectively for my artist. Because most disks are very simplistic, I didn’t use text to keep mine fairly plain too. I don’t think it needs the artist’s name/album title on the disk because the image so evidently pairs with the digipak case. Furthermore by not including text, the disk, to a certain extent, suggests that text is not needed; the viewer should recognise my artist. I also think that the eye contact is really effective in drawing the viwer’s attention.

Back Cover Audience Feedback

I became unsure which of my back covers looked the best, so I used Facebook to gather some audience research. I sent the options to teenage girls fitting my artist’s target audience so that the feedback was appropriate and relevant. In general they liked my edits, and the most popular was number 6. I have used a pie chart to clearly reflect my findings- whenever the image gained positive feedback I gave it a point. I found this process really helpful as it was a very easy way to share my ideas, as I was given plenty of unbiased opinions. Therefore I will continue working on the 6^th edit.



Completed Magazine Advert

 

 

 

 

 

 

 

 

 

 

 

 

I am really proud of how my magazine advert has turned out. I used the artist name (which is also the album title) to draw the readers’ attention by making it very large and stark white. Then the font around the image brings the reader down to the bar in the lower third, where I have used a rejected cover design as a deluxe version. I think this works well as it was the favourite design, but wouldn’t work in attracting casual fans. The deluxe album is most likely to be bought by dedicated fans, would wouldn’t really need the clarity of the white font. Furthermore the deluxe edition would be released after the original, so people would likely be familiar with the image.

I gave some of the text a slightly transparent appearance because I think it looks very delicate and attractive, suiting my artist’s image. I have also created synergy with the album in many ways, including-

-        Images from the digipak, most obviously the main image is featured on the disk. The hair in particular is very noticeable as reflecting the album.

-        I have again used the Riesling font, with ‘Lily Palmer’ having a similar effect with double lines.

-        The colour scheme is the same with a dominant use of pink, and white text. The other text is also the same colour as the text on the deluxe album.

I also decided to add a website and twitter handle to help viewers to find out more about my artist and her music. The twitter handle particularly appeals to Palmer’s technology-savvy, social network loving target audience.

Album Cover Options

When editing the album cover, I found it difficult to choose between some options. Therefore I asked for feedback from teenagers. They didn’t like the text at the bottom of the image as it covered the face, and preferred versions without a white border. The general consensus was that the design in the top right was the favourite, however the text did not stand out enough. They found that the doubling up of the text make the name/album title stand out.

Back Cover Image

For this image I was very conscious that it must fit in with the other images, so I used a filter to compensate for the lack of pink shades in the image. I have prepared the background so that the middle section (where the text will be) is faintly illuminated. This will attract attention to the track list.

Disk/ Magazine Advert Image

This is my final edit of this image before editing separately for the disk and magazine advert. I have decided to use a filter to get this subtle pink effect. I really like how this compliments the pink shades in the image, and contrasts with her green eyes.

Album Booklet Image

I have finished editing the image for my album cover. The biggest changes I have made have included cropping the image into a square and making it much more vibrant. I think that it is now ready to add text.

I have edited this image and cropped it to a 3:4 ratio, to then duplicate the image and horizontally flip the clone. This has given a mirror image effect which I think looks really unique and quirky. This suggests that Palmer’s music is special. Furthermore the heads together in the finished product have a vague look of a heart shape. This is very subtle and many people probably will not notice this, but it assists in making the image look delicate.

Album Cover Image

I have finished editing the image for my album cover. The biggest changes I have made have included cropping the image into a square and making it much more vibrant. I think that it is now ready to add text.

Chosen Back Cover Image

Unlike my other decisions, this time I have chosen to go slightly against my target audience for the back cover. Instead of going for the favourite image, I have gone for the second choice (however this was only one vote down). This is because, although I actually prefer the image with my artist looking over her shoulder, I feel that this one will frame the track list far better.
I have decided to choose a slightly distant mid-shot in order to show my artist’s outfit. This will appeal to my target audience, most of which are interested in fashion and enjoy shopping.

Photoshoot 2 Response

I have also asked female teenagers to rate some of the photographs from my second shoot. These were the most popular. This gives me a clear idea of what my target audience is looking for in the back cover. As I hoped, the two favourite images feature my artist facing side on, so I will produce a back cover very similar to my design.

Chosen Inside Booklet Image

My participants in my research liked this image, so I am including it in my digipak. I really like how it stands apart from the images simply by being a mid-shot, and by the artists’ torso being at a slight angle. This will work for the booklet as a mirror image of this looks really exciting- the subjects are facing away from one another, yet still holding eye contact with the viewer. Furthermore her body language appears very innocent and feminine, while her slightly revealing top adds a sense of maturity without being overly provocative.

Chosen Disk and Magazine Image

Due to its popularity I have also decided to use this image. I firstly thought it would work for the disk as it is a little different as she isn’t quite smiling, yet it also links closely to the other images, creating synergy. Furthermore this shot looks a lot more natural as her expression is very relaxed. It also looks slightly more grown up, and the fact that she looks as though she is about to begin talking creates a sense of intimacy.

The unique look of this image is why I have also decided to choose it for the magazine advert. It will attract attention because it is interesting, and the ‘eye contact’ will draw the reader in. Furthermore I wanted to use a different image to my album cover, as I plan to have the latter feature on my magazine advert. Lastly I think this image will work well with both a circular crop (for the disk) and a landscape rectangular crop (advert).

Chosen Album Cover Image

As it was the most popular image I will use it for my album cover. Think is the image which will be seen the most, and is arguably the most important. I think that the picture works so well because it is a close-up of the artist, suggesting a sense of familiarity. The facial expression is also very friendly and welcoming. I will use photoshop to edit this photo, with the aim to make it look more sophisticated and professional, and add text.

Photoshoot 1 audience response

With a selection of shortlisted images from my first photohoot, I have asked a group of 22 female 12-19 year-olds to vote for their favourite. I will use these opinions when deciding which to use for my artist’s digipak and magazine advert. I will also do this for choosing the album back cover, as I think that it is an effective way to get an unbiased opinion and ensure that the target audience will enjoy the product.

Abum Back Cover Photoshoot

For this photoshoot I chose for my artist to wear the same outfit as the first. I also kept her make-up natural. I did this to create synergy between these images and the others, in order for the back cover to not look out of place. I planned to use an image of my artist facing the left, and despite taking other shots I still think that this will work well.

These images contrast with the other shoot as they aren’t as vibrant, and I think this will work well to represent a down to earth side of my artist. This will appeal to my target audience as they are looking for a role model.

Album and Magazine Photoshoot

Here are some images from the photoshoot yesterday. I will choose from these images for the album cover, booklet, disk and magazine advert. I have decided that for the back cover I want a mid-shot with Palmer’s hair a more natural shade of blonde. I think that firstly this will add some variety to the products. It will also give the viewer a more relatable representation of my artist. I will therefore do another shoot this evening to produce a suitable image.
I think these photographs work because the pink from the hair and headpiece adds a pop of colour. The colour scheme is appropriate for my artist and the pop genre as it is feminine and bright. Furthermore the flowers reflect her name; Lily and Palmer both denote plants. I also think these close up shots work well as the focus is completely on Palmer. I also chose the images with happy facial expressions as I think these give the vibe I was after; these shots are very light-hearted.

 

Digipak Design

Here are some quick sketches to show my digipak and magazine advert plans.

Digipak Design Change

Throughout my research into digipaks, I have found that most female pop artists use many images of themselves to promote their image. This is why I have decided to change my original design, and now use images of my artist for the album cover, back cover, booklet and disk, in addition to the magazine advert.

The magazine advert will feature an image from the same photo shoot as the album cover to create synergy. Katy Perry promoted her Prism album by using an image from her album shoot for a Billboard magazine cover, so that the album would then be recognisable to readers. 

Digipak Outfit Plan

Shooting Plan: Sunday 30th November

Shake It Off: Digipak Artwork Production

Sunday 30th November

Call:  1:30pm

Location: Bull Meadow, Streatley, West Berkshire
Transport: N/A
Set: Living Room scene
Time: 13:00-15:00
Lunch: N/A
Cast: Francesca Banat
Clothing List: Pale blue midi skirt, white bardot crop top 
Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Revlon ColorBurst Matte Balm in Showy, Smashbox Be Legendary Lip Gloss in Gingerly, Barry M Gelly Nail Polish in Huckleberry, Sugar Apple and Rose Hip

Shooting Plan: Sunday 30th November

Shake It Off: Digipak Artwork Production

Sunday 30th November

Call: 10:30am

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Kitchen scene

Time: 10:30-13:00

Lunch: 12:00-13:00

Cast: Francesca Banat

Clothing List: Pale blue midi skirt, white bardot crop top

Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Revlon ColorBurst Matte Balm in Showy, Smashbox Be Legendary Lip Gloss in Gingerly, Barry M Gelly Nail Polish in Huckleberry, Sugar Apple and Rose Hip

Props List: kitchenware (including plates, cake stands, teapot, mugs), cake, cupcakes, doughnuts, scones, strawberries, love hearts and palma violets, macaroons

Shooting Plan: Monday 24th November

Shake It Off: Digipak Artwork Production

Monday 24th November

Call: 4:00pm

Location: Bull Meadow, Streatley, West Berkshire
Transport: N/A
Set: Screen- blank white backdrop
Time: 16:00-18:00
Lunch: N/A
Cast: Francesca Banat
Clothing List: Pale blue midi skirt, white bardot crop top
Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Revlon ColorBurst Matte Balm in Showy, Smashbox Be Legendary Lip Gloss in Gingerly

Ancillary Texts Colour Scheme

I will use this colour scheme for the digipak and magazine advert because I think it has the right balance of bright and pastel colours. The bright colours draw attention, while the paler shades reflect my artist’s brand. I have used a couple of pink shades as these will appeal to my target demographic, however I haven’t only used feminine colours as this may limit the breadth of listener and would also be likely to look far from professional.

Ancillary Text Font Response

The majority of those I asked preferred the Riesling font, so this is the font I will predominantly use for my ancillary texts (the digipak and magazine advert). Participants also liked the Breamcatcher and Bernardo Moda fonts, so I may use these for other pieces of text.

Ancillary Texts Font Ideas

These are my initial ideas for the ancillary texts. I think that using a consistent font throughout the texts will create synergy and ensure recognisability. These fonts work because their thin elegance reflects my artist’s femininity. Each is also rather unique, making them instantly identifiable. I will ask my target audience of 7-25 year-old females to vote on which font they prefer.

For the artist’s name I will use a fairly simplistic font. I want it to be interesting, and thus recognisable, but at the same time I need the name to be easily read in order to promote Palmer as an artist. I will also use capitals in order to make the text stand out. The artist name will also be larger than the album title in order to attract Palmer’s fans.

Shooting Plan: Thursday 13th November

Shake It Off: Music Video Production

Thursday 13^th November

Call: 4:30pm

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 16:30-18:00

Lunch: N/A

Cast: Francesca Banat

Clothing List: White turtleneck jumper, black top, 3D glasses, tattoo choker, pentagon pendent choker
Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Barry M Smokin Hot Eye Shadow and Face Blusher Palette, Makeup Revolution Vamp Collection Lipstick in Black Heart

Shooting Plan: Friday 31st October

Shake It Off: Music Video Production

Friday 31^st October

Call: 10:00am

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 10:00-15:00

Lunch: 12:00-13:00

Cast: Francesca Banat

Clothing List: sparkly top, black mini dress, bandeau, pastel blue jumper, purple cami top, crop top, white shirt, school tie, black tube skirt, American football shirt, white kimono, flower headdress, colourful hair scrunchie, green beanie

Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Max Factor Wild Eyeshadow Pot in Viscious Purple, Barry M Lip Paint in Shocking Pink, Revlon ColorBurst Matte Balm in Showy, Revlon Super Lustrous Lipstick in Cherry Blossom, Barry M Smokin Hot Eye Shadow and Face Blusher Palette, Smashbox Be Legendary Lip Gloss in Gingerly, Collection Lasting Colour Lipstick in Sugar Plum

Shooting Plan: Tuesday 28th October

Shake It Off: Music Video Production
Tuesday 28^th October

Call: 1:00pm

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 13:00-18:00

Lunch: N/A

Cast: Francesca Banat

Clothing List: Blue mom jeans, white turtleneck jumper, cami top

Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Barry M Dazzle Dust Eye Shadow in Bronze Gold, Rimmel Match Perfection Fix & Perfect Primer