Rock Magazine Advert Analysis- Green Day: Wake Me Up When September Ends

This album advert’s distressed look gives it a dark, ‘emo’ appearance. This suggests that the album focusses on dark emotions like sorrow and anger. Green Day’s target audience will likely be drawn in by the gothic themes of the design. The grungy text conveys a worn, nonchalant vibe, suggesting that the band aren’t trying to be successful. This will appeal to their target audience of rock fans, who want natural talent. The colour scheme reflects that of the album digipak, linking the two visually. The red and white stands out against the black background, and the red is effective due to connotations of gore, anger and love; suggesting themes explored in the album. The most prominent colour used is black, which is seen as a gothic colour. The image shows the band’s ‘emo’ brand. This will especially appeal to similar people, as they will feel like they can relate to the artists.