Hip Hop Magazine Advert Analysis- Kanye West: Yeezus

This advert is very simplistic, a far cry from the Nicki Minaj advert. The simplicity in itself makes the advert stand out due to its uniqueness. It is also unexpected, suggesting that the music is also. The colour scheme is mostly black and white, making the red tape on the digipak really stand out. The whole effect of this advert suggests that very little effort has been put into the appearance. This implies that the music is so good, and West is so successful, that it doesn’t need to be overly extravagant. This presents West as very confident and somewhat arrogant. The text looks as though someone has written it out in a black marker pen, and the small smudges gives the page a rushed appearance. The album name and release date are the largest pieces of text, highlighting their importance. West’s name is the next largest; this attracts his fans and is also self-promotional. The use of capital letters gives the appearance that the advert is ‘shouting’ at the reader, and implies that it is important. This reflects West’s public image, which has been shaped by many controversies, including anti-Semitic comments, disrespecting Taylor Swift at the 2009 MTV Music Video Awards and attacking paparazzi.