I really like how the artists in these videos play multiple characters. I think it makes the narrative more interesting and gives a comic effect. Furthermore it shows off the artists' talents, especially in the case of Swift in the You Belong With Me video. The variety of costumes and make up are also very visually exciting, and appeals to the target audience of teenage girls. I really want to incorporate this idea in my video because I think a video exploring lots of characters is very fun.
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