Pop Artist Research: Amelia Lily

Amelia Lily

Amelia Lily is a nineteen year old English pop artist. Yet to release her debut album California in November, she has already released successful singles; You Bring Me Joy reached number 2 in the UK. However she has scrapped this first album (Be A Fighter) as she wanted to go in a “different direction”.

Lily was brought to the public’s attention on talent show the X Factor aged 16. In her audition she sang Piece of My Heart (originally performed by Erma Franklin) and received praise from the judges. She progressed all the way to the live shows, however there was no public voting in the opening show and Lily was eliminated by her mentor, Kelly Rowland. However she returned for the sixth show after another contestant was disqualified. The public voted her back in, and she won nearly 50% of the votes. Lily reached the show’s final and came third.

At the start of the live shows Lily was made over and given pink hair. This clearly reflects her target audience of young girls, as pink is often considered very feminine. The bubble-gum colour made her stand out as an artist and suited her genre of music. It also makes her look fairly young, which means that her target audience can relate to her. While originally dying it back to blonde after the show finished, Lily has since gone back and forth between pink and blonde locks.   

Lily has supported Girls Aloud and Olly Murs on their tours. Both of these acts have similar demographics of listeners, so these were good opportunities to attract a larger fan base.  Her overall public image heavily presents her as a sweet girl; her youth suggests that she is nice, while sometimes giving her appearance a grungy look also suggests that she is quite tough. This combination presents her as a good role model for her fans.