Friday, 3 October 2014

Digipak Audience Response


When I asked participants which of the digipaks they preferred, the majority really liked Pixie Lott’s album cover. The pretty pastel colours are very feminine and fit Lott’s brand, while also contrasting with the neon text. Contrasting colours are very good at drawing emphasis to important aspects of the cover, and I will use this when designing my own digipak. The digipak features an image of the artist, which is what I plan on doing when producing a cover for Palmer. Viewers liked this, because you can easily see whose album it is. Furthermore the intense eye-contact engages the viewer. The styling of her hair and her body language presents her as shy and innocent.
Participants didn’t like Amelia Lily’s album because it is too bright, or Kelly Clarkson’s because it is too dull. Creating something in the middle will avoid these issues.

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