Ancillary Texts Colour Scheme

I will use this colour scheme for the digipak and magazine advert because I think it has the right balance of bright and pastel colours. The bright colours draw attention, while the paler shades reflect my artist’s brand. I have used a couple of pink shades as these will appeal to my target demographic, however I haven’t only used feminine colours as this may limit the breadth of listener and would also be likely to look far from professional.

Ancillary Text Font Response

The majority of those I asked preferred the Riesling font, so this is the font I will predominantly use for my ancillary texts (the digipak and magazine advert). Participants also liked the Breamcatcher and Bernardo Moda fonts, so I may use these for other pieces of text.

Ancillary Texts Font Ideas

These are my initial ideas for the ancillary texts. I think that using a consistent font throughout the texts will create synergy and ensure recognisability. These fonts work because their thin elegance reflects my artist’s femininity. Each is also rather unique, making them instantly identifiable. I will ask my target audience of 7-25 year-old females to vote on which font they prefer.

For the artist’s name I will use a fairly simplistic font. I want it to be interesting, and thus recognisable, but at the same time I need the name to be easily read in order to promote Palmer as an artist. I will also use capitals in order to make the text stand out. The artist name will also be larger than the album title in order to attract Palmer’s fans.

Shooting Plan: Thursday 13th November

Shake It Off: Music Video Production

Thursday 13^th November

Call: 4:30pm

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 16:30-18:00

Lunch: N/A

Cast: Francesca Banat

Clothing List: White turtleneck jumper, black top, 3D glasses, tattoo choker, pentagon pendent choker
Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Barry M Smokin Hot Eye Shadow and Face Blusher Palette, Makeup Revolution Vamp Collection Lipstick in Black Heart

Shooting Plan: Friday 31st October

Shake It Off: Music Video Production

Friday 31^st October

Call: 10:00am

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 10:00-15:00

Lunch: 12:00-13:00

Cast: Francesca Banat

Clothing List: sparkly top, black mini dress, bandeau, pastel blue jumper, purple cami top, crop top, white shirt, school tie, black tube skirt, American football shirt, white kimono, flower headdress, colourful hair scrunchie, green beanie

Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Rimmel Match Perfection Fix & Perfect Primer, Max Factor Wild Eyeshadow Pot in Viscious Purple, Barry M Lip Paint in Shocking Pink, Revlon ColorBurst Matte Balm in Showy, Revlon Super Lustrous Lipstick in Cherry Blossom, Barry M Smokin Hot Eye Shadow and Face Blusher Palette, Smashbox Be Legendary Lip Gloss in Gingerly, Collection Lasting Colour Lipstick in Sugar Plum

Shooting Plan: Tuesday 28th October

Shake It Off: Music Video Production
Tuesday 28^th October

Call: 1:00pm

Location: Bull Meadow, Streatley, West Berkshire

Transport: N/A

Set: Screen- blank white backdrop

Time: 13:00-18:00

Lunch: N/A

Cast: Francesca Banat

Clothing List: Blue mom jeans, white turtleneck jumper, cami top

Make-up List: No7 Stay Perfect Foundation in Calico, Rimmel Clear Complexion Transparent Powder, Rimmel Kate Matte Lipstick in 110, Rimmel Glam Eyes Liquid Eye Liner, Benefit They’re Real Mascara, Barry M Natural Glow Shadow and Face Blusher Palette, Barry M Dazzle Dust Eye Shadow in Bronze Gold, Rimmel Match Perfection Fix & Perfect Primer

Music Video Update

I have decided to change some of my music video. Some of the scenes were supposed to be filmed outside, however I feel that this will look out of place because it would only be about six lines. Therefore I will film all scenes in front of a white backdrop.

Digipak Photography Disk and Booklet Plan

I want the disk to feature an image of a decorated cupcake. The sweetness of the image will reflect Palmer’s personality, youth and femininity. Furthermore this gives the viewer a ‘break’ from Palmer’s face, to ensure that she is not seen as vein and excessively image obsessed.

The booklet image will feature Palmer sucking her finger and looking surprised. Natural looking images like this are inviting because they look informal. Furthermore, they give a sense looking behind closed doors- you wouldn’t usually see an artist baking. This would present Palmer to be sweet and feminine because it suggests that she like cooking, which is stereotypically associated with housewives (archetypal women). However through her body language Palmer suggests that she isn’t perfect at cooking, making her relatable and fun-looking. This also stops her from seeming limited by her gender.

 

Digipak Photography Back Cover Plan

The back cover will show Palmer pouring tea, surrounded by an array of treats. The colour scheme will stay pastel colours. She will be looking down at what she is doing rather than at the camera, to give a more natural look. The scene will be busy but classy.

Digipak Photography Cover Plan

My digipak cover will be a close up shot of my artist. The focus on her face will promote her image. She will have pink voluminous hair and winged eyeliner, with a pastel pink lip. The image to the left is very similar to the overall look I want to capture. My artist will, however, look more serious as opposed to smiling. Despite this she will still look happy. She will also stare into the camera, as if to hold eye contact with the viewer.

Hair Chalk On Blonde Hair

Product Order: Hair Chalk

I have ordered some hair chalk to use in the digipak photography. As it is coming from Asia it may not come in time; in which case I will try to find some on the high street. I think this will give my artist a very sweet, feminine look which will suit her public image. The pink colour will also appeal more to women/girls (the target audience) rather than men.

Digipak Hair Inspo

I came across this hair tutorial by Lou Teasdale on YouTube, and thought it would be awesome for my digipak. As Francesca is blonde, the hair colour will show up much clearly than on the model. Therefore I will only use a pastel pink, so that the look is pretty and sweet rather than eccentric and peculiar. I probably won’t use a weave either because I don’t think her hair needs this and I think it would be difficult to make it look natural.

Digipak Mood Board

Digipak Audience Response

When I asked participants which of the digipaks they preferred, the majority really liked Pixie Lott’s album cover. The pretty pastel colours are very feminine and fit Lott’s brand, while also contrasting with the neon text. Contrasting colours are very good at drawing emphasis to important aspects of the cover, and I will use this when designing my own digipak. The digipak features an image of the artist, which is what I plan on doing when producing a cover for Palmer. Viewers liked this, because you can easily see whose album it is. Furthermore the intense eye-contact engages the viewer. The styling of her hair and her body language presents her as shy and innocent.

Participants didn’t like Amelia Lily’s album because it is too bright, or Kelly Clarkson’s because it is too dull. Creating something in the middle will avoid these issues.

Digipak Inspiration